Text: Anna Plaszczyk, photos: press release
20 June 2018
100% Pure are pure and natural cosmetics, free from cruelty. The collection of these vegan, "good-looking" cosmetics contains not only cleansing cosmetics and care products, but also a wide range of colour cosmetics. Californian brand 100% Pure ensures that its nourishing and moisturizing cosmetics were made of ingredients of the highest quality. They are free of toxins that are common in other cosmetics, and that are absorbed by our skin as quickly as nutrients. 100% Pure mission is to create cosmetics healthy and beautiful at the same time.
Colour cosmetics line includes concealers, delicious blushers, made of vegetable dyes or lipsticks, lip liners and lip glosses. Eye shadows in the natural range of colours, also with plant pigments. 100% Pure offers them in a classical compact form or cream. 100% Pure sells cruelty free brushes. 100% Pure offers also sunscreens, stick deodorant and an impressive collection of nail polishes. Polishes are free of formaldehyde, toluene or DBP. The brand has also an offer of cosmetics for children and babies.
100% Pure cares not only for customers, but also for the environment. The companys offices are powered in 100% by a solar energy. All preparations are fully biodegradable. Packagings are made of recycled plastic, glass and beverage cans. Biodegradable and non-toxic plant ink is used to print on a paper. 100% Pure loves animals - the brand is cruelty free. In addition – its supports animal protection organizations. For example: Kitten Rescue, Humane Society Of The United States, Farm Sanctuary and PETA.
In Europe, 100% Pure cosmetics can be purchased in Paris.